Writing has always been a useful skill, and some of the best authors and copywriters have made a fortune writing about their subjects. The Internet, however, has made the creation and dissemination of ideas less expensive, thus increasing the potential returns on the investment of time. A simple article can open many doors. If it sparks curiosity, you’ll find a new audience and a way to share your knowledge. Fortunately, there’s no set formula for online success.

To become a successful online writer, you need a computer. A laptop is best, but a desktop or tablet will work just as well. While you don’t need to purchase a high-end computer when you first start, you’ll need to maintain an internet connection on a regular basis. This is necessary to research topics, find new clients, and submit your work. You may also want to invest in a microphone and a speaker.

The job description of an online writer differs from that of a traditional journalist. Typically, online writers are freelancers, completing multiple projects at one time. Online writers must be highly skilled at writing, have good research and organizational skills, and have experience in social media and search engine optimization. While a bachelor’s degree isn’t required, it can help. A portfolio of published work will be useful when negotiating longer-term contracts.

Obtaining new clients is an essential part of establishing a successful online writer’s career. Whether through networking with other freelance writers or by researching online job boards, freelance writers must always be on the lookout for new clients. It’s best to look for writing gigs through social networking sites and through online job boards. By pursuing your dream of becoming a freelance writer, you’ll find a lucrative and rewarding path towards success.

In addition to writing for online publications, an online writer can also engage in content marketing. Content marketers write for businesses to reach their audience, including social media content, blog posts, and branded articles. They also collaborate with other brands to develop content. They write in a style that provokes responses and results. Even when the piece is written for online publications, the writer should be able to communicate their point of view through a compelling headline, as email is increasingly the primary medium for many brands.

When hiring a freelance writer, it’s important to keep in mind that the competition is high, and the employer has the upper hand. Many writers will offer lower rates than what they advertise on online job sites, or will simply bid less to make themselves look better. This can lead to exploitation. By putting together a solid marketing plan, you can attract more potential clients. So, if you’re a freelance writer, make sure your writing portfolio is ready and organized.

Another key to being a successful online writer is understanding your audience and measuring your success based on the amount of interesting emails and subscribers you have generated. Remember, a niche audience is always better than a broad one. When choosing a topic, keep in mind that an intelligent audience wants depth, nuance, and specificity. Avoid writing for the lowest common denominator – it’s just not worth it. You’ll miss the mark and end up disappointed.